Announcing Sobrii O-Rum – A New Standard for Zero-Proof Rum Cocktails

The Future of Rum Cocktails (Without the Alcohol) Has Arrived

As the demand for high-quality non-alcoholic options grows, bartenders, restaurant operators, and event professionals are seeking reliable, sophisticated ingredients that perform beautifully in cocktails. Today, Sobrii is proud to introduce its newest innovation: Sobrii O-Rum, a non-alcoholic spirit inspired by the timeless profile of Caribbean rum.

Engineered for Mixing—Not Sipping

Most non-alcoholic spirits attempt to mimic the sipping experience of traditional alcohol. Sobrii O-Rum takes a different approach.
It is not meant to be enjoyed neat or over ice. Instead, it’s crafted specifically for creating exceptional cocktails with minimal effort and maximum flavour complexity.

Whether you're crafting a refreshing mojito, a vibrant tropical punch, or your own signature zero-proof rum creation, Sobrii O-Rum delivers structure, depth, and balance in every pour.

A Caribbean-Inspired Flavour Profile

Sobrii O-Rum captures the warm, aromatic qualities that make rum a favourite across the world. Expect:

• Cinnamon – gentle warmth

• Vanilla – soft sweetness

• Oak – classic aged-rum character

• Pineapple – tropical brightness

• Anise – subtle complexity and lift

These notes come together to create a rich, layered experience that stands up in cocktails—and shines.

Perfect for Bars, Restaurants & Events

Hospitality programs today need thoughtful zero-proof options that feel just as intentional as the alcoholic ones. O-Rum helps you:

• Offer premium alternatives without compromise

• Increase inclusivity for guests who aren’t drinking

• Innovate your beverage menu

• Enhance event offerings with alcohol-optional choices

And because it's designed for ease-of-use, your team can craft high-quality non-alcoholic cocktails without complicated prep or training.

Proudly Canadian & Award-Winning

Sobrii has been pushing boundaries in the non-alcoholic spirits category since 2019, earning awards and recognition—including an appearance on Dragon’s Den. O-Rum continues that tradition of innovation and craftsmanship.

Bring Sobrii O-Rum to Your Menu

If you’re ready to elevate your zero-proof offerings with a rum alternative that’s flavourful, versatile, and bartender-approved, Sobrii O-Rum is here to deliver.

Reimagine what non-alcoholic cocktails can be—one mix at a time.